About me
From complex B2B,SaaS and healthcare products to AI-powered and consumer experiences, I design with a focus on the user experience.
I turn user needs and complex journeys into thoughtful digital experiences that reduce friction, create clarity, and make products better to use.
Recent Projects
Purposeful Digitization
Designing for healthcare to smooth out the entire nurse-patient experience
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Product Design Case Study | AutomationEdge
Smart Food Safe
QA Managers face challenges in effectively communicating with suppliers, making it difficult to track data and manage ongoing tasks.
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UI/UX Case Study
The Whole Truth Foods
Identifying and reduce UX friction in The Whole Truth Foods website to improve product discovery and increase conversions.
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UX Analysis Case Study
FITNESS: The Digital Concierge
A virtual assistant that uses artificial intelligence to provide personalised fitness guidance, workout plans, nutrition advice and motivation to help individuals achieve their health and fitness goals.
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Visual / UI Case Study
Designing for Intentional Hesitation
Reimagining Fabindia’s experience to encourage reflection, celebrate craft and inspire more intentional fashion choice
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UX Case Study
HONDA: A premium brand
Designed high-impact creatives for Honda , focusing on clear messaging, strong visual hierarchy, and platform-specific formats.
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Visual Experience Design Case Study
Crafting Brand Identity
Brand Identity logo for Komudini that reflects the principles og homoeopathy, encapsulating natural healing, trust and a calm, holistic appriach through a clean and minimal visual style
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Branding Case Study (Logo Design)
UIUX Design
Portfolio
Hey, I’m Nitisha 🤍
Designer that Crafts Experiences
I believe “Design is everywhere around us, and as designers, we carry the responsibility of making products truly worthy of people’s time, trust and money”
Email- nitukothari02@gmail.com
Let’s Create
Design That
Speaks
Let’s Create
Design That
Speaks
Contact Info
7447655317
nitukothari02@gmail.com